Live — share your insights

Reaching Live is the goal of any service. This stage gives you the opportunity to continually improve the service and share your insights.


Work in the open

Share your what you have learned and your insights within and between teams. Publish your key performance indicators on 

Why it's in the guide

Working in the open increases transparency of your service and promotes constructive feedback you can 

  • discuss with  your team 
  • compare to your goals
  • apply to your service’s mission statement

How you can meet the guide

Don’t keep data in silos. In most organisations, there’s a central digital team who needs to be aware of the important metrics across a website or digital service. There are often other departments and teams that need a report on the data. Creating reports, dashboards and visualisations for these teams builds greater trust in the data, and makes all stakeholders feel involved and invested. You may also have partners who want to connect into your analytic platforms to track shared performance indicators.

Success is finding ways to improve

The iteration loop of build, measure, and learn, needs high-quality data to identify improvements and set a baseline for them. You will always find areas of your service to improve. This is what success looks like for performance measurement. If you cannot see any areas to improve, ask why.

Why it's in the guide

People’s use of products and services changes as they adapt, learn, or find short-cuts. Expectations of a service change and even successful products and services will need improvement over time.

How you can meet the guide

Digital government in general, and web analytics in particular, are ongoing journeys. Your goal is to find the things that are working, the things that aren’t, and to talk honestly and openly about how you can make  improvements. 

Find ways to improve by: 

  • Scheduling Google Analytics reports
    Regular updates on your data — monthly, quarterly, annually — helps you track changes in user behaviour. Some of these may be seasonal, others could show larger changes. Moments in time allow you to directly compare performance from one period to another.
  • Communicating clearly with data
    The best way to get feedback is to look for it. Share your performance results with teams that have input into the online and offline parts of your service. What trends can they see? How do they compare to what you have seen? If possible, share your service’s performance on

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