Private Beta — test your measurements

At the start of Beta stage, you take the prototype you agreed on at the end of Alpha stage and build a minimum viable product. You can then release this as a private beta.

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Communicate clearly with data

Understand who your target audience is and what is important for them to know. Use the right communication tools to reach different audiences. 

Why it's in the guide

Many online services are the product of several teams working together. Sharing analysis results helps everyone to learn more about the people using the service and how they can improve it.

How you can meet the guide

There are many ways you can share your analysis. Audiences might prefer one, or a combination of methods. This can include dashboards, reports, presentations, or showcases. Whatever methods you choose, include your definitions of success and questions created in measure what matters. This way everyone is focused on the same outcomes when exploring the data.

Dashboards and reports

Make sure dashboards are uncluttered and easy-to-understand. Make sure data parameters are obvious. This includes the website or service, the date range, and any filters or groups you have applied. Make chart labels clear, and describe the data they contain in plain language. Highlight positive and negative trends and explain any factors that could have influenced the outcome. Context is valuable because when you put data in a report, you’re no longer there to explain what it means. This is especially true for self-service or mail list reports.

If you’ve kept your data consistent, you may want to create a basic template for your report you  can use for one or all of your websites.

Our GA360 Partner, Data Runs Deep, has some useful tips for creating dashboards  

Presentations and showcases

Storytelling is a powerful way to build relationships and teach  people who are new to data analysis. Presentations and showcases let you to step others through your findings as well as your process. This provides a comfortable space for people to ask questions, test assumptions and provide knowledgeable feedback.

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Keep data consistent

Clean and consistent data make it simple for you to compare performance across services.  

Why it's in the guide

Using consistent naming conventions helps humans and machines understand the data you are capturing. 

How you can meet the guide

Use a consistent naming convention across acquisition campaigns and channels, and aim for no more than 10 Event Categories

Agencies should use the same naming conventions and tracking setups across many websites. This makes sure  the data is reliable and every has confidence in it. Agencies can swap data between websites in dashboards and reports, creating efficiencies. 

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