Content strategy

Helping to better manage, remove and improve the quality of government content so that online information is simpler and clearer.

A content strategy — by government, for government

The DTA has come together with 40 government agencies to co-create this guidance. The aim is to help Australian government teams manage their digital estate.

This builds on work across government to improve information and services for users. It is part of DTA’s vision to make it easier to interact with government.

Content strategy team member presenting to monthly working group.

Caption: Our monthly working group forum involves representatives from all levels of government.

Now available

The content strategy guidance is being delivered in phases, using agile delivery methods. The following modules (beta) are now available. More guidance will be released soon.

Governing content

Guidance to help your agency align the goals of your content strategy and meet government requirements for quality content.

Content auditing

With millions of web pages, we need to reduce the clutter. A content audit is where we begin.

Removing content

Remove unwanted and out-of-date content.

Getting buy-in

Get support from the top level of your organisation to improve content and workflow.

Creating user-centred content

Create content that your users will find valuable and easy to use.

Want to be part of this content strategy guidance?

Government teams who would like to join the working group can email