Emma Farrell

Emma Farrell

Director, Respondent and Collection Methodology

Australian Bureau of Statistics

Emma has a BA (Hons) in Psychology and joined the ABS in 1998, making calls to reluctant respondents.

Emma manages a specialist team supporting the development of effective questionnaires and engaging survey communication for clients across the ABS and externally. Emma advised on the questionnaires, both paper and web-based, for 5 Population Censuses, led initial user-testing for the ABS' electronic business survey program, and presented at the World Congress of the International Statistical Institute on successfully progressing online user research and design standards through organisational change.

Emma will be part of the "User Research" panel at Digital Summit 2019.