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Ministerial content

Australian Government departments and agencies are guided by the Australian Public Service (APS) Values. The APS Values require agencies to provide high-quality, professional support to the government on the basis that support is free from political bias and political influence. This includes maintaining its impartial, apolitical, professional nature while maintaining websites.

Legislative requirement: APS employees and agency heads have related responsibilities for the control and management of public property and the expenditure of public funds, as set out in the Public Governance, Performance and Accountability Act 2013.

Agency and ministerial websites

There are three categories of website that Australian Government agencies need to be aware of:

There needs to be a clear distinction between an agency site, a Minister’s portfolio site and a Minister’s personal/electoral site. This can be achieved through simple means, such as look-and-feel changes or different domain names.

Agency-funded sites must:

Sometimes agency and ministerial content may need to appear on both types of site. A minister might choose to put material produced by the agency on his or her website and there will be times when it will be appropriate for a ministerial media release to be placed on an agency website.

For example, a ministerial media release containing a travel advisory warning would reasonably be included in with other Department of Foreign Affairs and Trade-issued travel advisories. Links to such content between agency and ministerial sites are also acceptable.

Maintaining ministerial sites

Agencies need to determine the arrangements for maintenance of ministerial sites. For example:

If agency staff are concerned about material placed (or proposed to be placed) on an agency-funded website, they should raise those concerns promptly with their minister’s office.

Branding

The main method of indicating distinction between agency and ministerial websites is through branding. For example, the appearance of agency media releases and speeches should be clearly distinct from the appearance of ministerial media releases and speeches.

Agency logos should not appear on ministerial websites. If a ministerial website exists as a sub-domain or directory of an agency website, care should be taken not to use agency branding on the ministerial content.

Domain name restrictions

There are three ways to distinguish a ministerial website from an agency website by its URL:

In nearly all cases, ministerial websites will be located in the gov.au domain-name space. There is a strong preference for agency-sponsored websites to have a gov.au domain name, but even where a minister prefers an alternative domain name, these guidelines still apply.

In accordance with gov.au domain name policies, a minister’s name cannot be used in a gov.au domain name but there is no restriction on using the minister’s name as part of a sub-domain or directory. For example:

Ministerial websites managed by agencies are hosted in the gov.au domain and are considered to be within the government online sphere.

Ministers’ personal websites do not relate to the official business of government and therefore are not included in the gov.au domain or referenced via australia.gov.au However, all members and senators personal pages are listed on the Parliament of Australia website.

Last updated: 22 July 2015